On a cool night in Manhattan's Upper East Side, the fine folks from Jim Beam
invited the Clubplanet team over for a soiree featuring the latest addition to their growing stable of spirits - Red Stag Honey Tea and Red Stag Spiced. Instead of opting for a usual setting (a chic bar or lounge), they captured the spirit of their Red Stag slogan, "Unexpect More," by hosting the exclusive tasting in a massive apartment - transforming the space into a Red Stag pre-party, equipped with signature cocktails
, hors d'oeuvres, and enough shots of bourbon to put Kid Rock to sleep. It was nice to be in a different setting for a tasting, and who better to introduce Jim Beam's newest products than seventh generation family distiller, Fred Noe.
The main attraction was the tasting. As shots were passed around Noe spoke about the direction of the brand, and how even though they stay true to their roots, there's always room to experiment and create bourbon awareness.
"Consumers today aren't looking to bounce around to too many products," Noe said. "We've got some stuff up our sleeves, though."
After throwing down a few cocktails, nibbling on some delectable bites, and indulging in shots of bourbon, it was time to head out. But we should of known better…we should of "unexpected more." Parked just out front of the apartment building where the event was held was the infamous Frites' N' Meats food truck. Jim Beam ordered their services for the exiting tasting crowd, and they served up a selection of grass-fed burgers (one being a signature Red Stag Bourbon Burger) accompanied by Belgian style double fried frites. Great tasting bourbon and delicious burgers
? You just can't beat that.
With their Devil's Cut becoming an increasing popular bottle at a local bar near you, it will be interesting to see the impact that Red Stag Honey Tea and Red Stag Spiced has on the younger demographic of bourbon drinkers. If you're not a fan of bourbon, trust me, this is one bottle you'll want to try. It has the appeal to convert anyone who's had a bad experience in the past.