The Epitome of Cool

by Eats & Beats
05.18.2011


The Herzog & de Meuron designed parking garage on Lincoln Road in South Beach is an architecturally brilliant multi-use masterpiece. It is so high-tech that it looks more like a modern art sculpture than “garage,” nonetheless, it does hold hundreds of cars, plus a row of exclusive boutiques, restaurants, and shops on the ground floor. It also hosts an unexpectedly placed all-glass store on the 7th floor of the garage, a huge party space with plenty of room to drink and dance and a gorgeous residential penthouse for the two geniuses who came up with the idea and own the place. It’s one of a kind, unless someone out there knows someone who lives in a penthouse that’s literally on top of a parking garage and I just don’t know about it.

Therefore, it was quite clever for designer Lei Marco to invite 200 of the most fashionable people in South Beach for a cocktail party and runway show on top of the most unique parking garage in the world. One normally doesn’t find the most beautiful models in the world strutting the runway in high-end Italian designer eveningwear in this environment.

It was so cool, that for a moment I forgot how hot it actually is in South Beach this time of year. The results are in, in the “coolest” race this year between South Beach, NY, LA, and Vegas…it’s South Beach by an icy nose!


Life at best is short. PARTY TILL YOU DIE! 
-Sir Ivan aka Peaceman
“The Party King of the World”

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