DJ Invasion!

by Eats & Beats
03.09.2011


No, it’s not the name of the latest video game. Rather, the best description for WMC, Winter Music Conference in Miami.  Every year in March, Miami Beach hosts the most important dance music conference in America. One would need a calculator to tally the amount of DJs flooding Miami during this time. You could actually trip over one just taking a leisurely stroll on the beach. DJ’s are everywhere, in hotel lobbies, by hotel pools, on hotel rooftops, on stages erected along the beach, in every trendy restaurant and in every store that caters to a hip, edgy clientele.

As usual, everyone will immediately assume I’m a DJ when I tell them I have a record out that’s in the top 20 of this week’s Billboard Dance Club Chart. As always, I will tell them I’m not one, only to see the disappointment in their faces that I am merely the singer on the record, not the DJ who produced it. There was a time that being a singer meant something important, but not at WMC, where I’m made to feel like a second-class citizen in the shadows of these superstar DJs. Bottom line, if you’re not a DJ then by default you are either a DJ groupie, or worse yet, just a plain old fan of dance music. As a result of this hierarchy, sex with a DJ is the ultimate status symbol. I’ve got an idea…I should intentionally deceive the girls by wearing a T-shirt that says, “DJs make better lovers - they spin under the covers!”

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