Jay-Z is about to get “Decoded” Thanks to His Bing Book Partnership

by Clubplanet
10.19.2010

Rap mogul Jay-Z has teamed up with Microsoft’s Bing search engine to promote his upcoming book “Decoded” which uncovers the meanings behind his lyrics and the cultural forces that helped shape his life and music. A contest involving "Decoded" has every page of the book placed in locations related to the contents of the page. This is a hip-hop scavenger hunt as diverse and in-depth as the man who put it together. Pages of the book will be located in the Brooklyn neighborhood where he grew up as well as places where he’s drawn inspiration, including London.

Pages won’t really be hidden so much as unconventionally displayed, such as in swimming pools, on pool tables, in clothes racks or on bronze plaques. Five to ten new pages have just been unveiled in 15 cities around the world as well as in virtual locations online in a gaming experience located at Bing.com/Jay-Z. Fans can use the site to find both the actual and virtual locations of the book pages. Texting the unique code found on each page enters you into a contest where you’ll be eligible to win two tickets to see Jay-Z perform on New Year’s Eve with Coldplay in Las Vegas.

This is a totally genius stunt straight from one of the biggest rap legends of all time; but the contest ends November 20th. Even if you aren’t looking for the hidden pages you should definitely buy the book that goes on sale November 16th. You’ll find tons of revealing Jay-Z info about his deeply creative side so you can finally stop guessing and start reading.

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