WMC Recap: Robbie Rivera & Juicy Beach 2010

by Lianamar Davila Sanabria
03.26.2010

Without a doubt, one of the parties that is always towards the top of everyone’s WMC party wish list is Juicy Beach. This year dance lovers were be able to bask under the sun for 17 hours and enjoyed the sounds of Robbie Rivera and friends at Nikki Beach Club.

The masses came in all shapes and colors rocking their beach chic best. From Jersey Shore look-a-likes to models right out of the pages of a magazine, Nikki Beach saw a broad range of characters. “This is the first time we sell out four days in advance and it has just grown to be a party that everyone wants to go to,” said Rivera. So many people wanted to go that for a second consecutive year Juicy Beach was paid a visit by the Fire Marshall early on in the day.

The Puerto Rican born DJ/producer’s original WMC party has gained a lot of international clout pretty fast for being such new party. “The first party was a night party at a regular club just like everybody else does,” Rivera said. Juicy Beach has come a long way from its start at Amika in 2005. “My wife Monica- she does a lot of this, it’s not only me, said we should do a beach party and call it Juicy Beach. We should do it at Nikki Beach because we know the owners there.” Monica hit the nail on the head because the first party was massive and it just keeps growing each year.

Rivera’s iconic Latin-influenced beats heard at Juicy yesterday can only be attributed to his upbringing in the Caribbean. “I grew up in Puerto Rico until I was 18 years old. In Puerto Rico you really learn how to entertain the people because it’s not an easy crowd to get pumped up. You had to get really creative with what you were going to play, so that and the mixture of all the music I heard- salsa, merengue, reggae and reggaeton, influenced me in making my beats. If it wasn’t for Puerto Rico, I wouldn’t know what type of music I would play,” Rivera said.

Now splitting his time between Miami and Ibiza, Rivera admits that his allegiance will always lie with his hometown.

“I love Miami and I love the Latin crowd. Don’t get me wrong, I love the Europeans but here in Miami they all come together, so it’s just a crazy vibe,” said Rivera.

Today Rivera will be at the National Hotel and on Saturday he’ll be at Ultra. Juicy Vegas is on May 23rd and his North America tour is until June 13th. Don’t miss out on these juicy sounds!

 

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