Yesterday, CIROC Ultra Premium Vodka and Sean "Diddy" Combs challenged Corporate America to give its hard-working employees what it believes everyone deserves this year: Summer Fridays off. CIROC has vowed to help consumers celebrate their days off in style with the construction of the CIROC Summer Fridays Facebook page. The page will serve as a guide to the ultimate day off and feature content from Diddy and the CIROC Celebration Society, an influential entourage of lifestyle connoisseurs, throughout the entire summer.
The brand will also award one consumer with a sophisticated Summer Friday getaway for Labor Day weekend: a stay in a chic house in the Hamptons, complete with round-trip airfare and transportation. To enter The CIROC Sophisticated Getaway Contest, consumers should upload a photo of themselves celebrating Summer Fridays responsibly here.
In addition to video blogs from Diddy, the trademark will launch the CIROC Celebration Society, specially selected by Diddy to provide consumers with instructions on "The Art of Celebration" via mixology, music, fashion, food and at-home entertaining. These well-known experts include mixologist, Elayne Duke; international music heavyweights, DJ Jeffery Tonnesen and DJ Kiss; Diddy's personal stylist, Derek Roche; his personal chef, Jourdan Atkinson; and celebrity event planner, Jeffrey Best. CIROC will also profile a U.S. city each week and provide hotspots where consumers can enjoy their Fridays off with true “Diddy” style.