Multiple famous names have swept through in an attempt to clean up the cramped, nevertheless valuable Hotel on Rivington on the Lower East Side that has donned just as many titles since 2004. The most recent to take on Thor/ Bar 105: designer, now nightlife maven, Matt Levine (the man behind the popular downtown destination, The Eldridge).
Levine’s revision will be called Levant East. Levant, traditionally and geographically, expresses the formation of Western Asia by the Eastern shores of the Mediterranean, but also as a French derivative for the verb lever or to rise. (No, thank you, wikipedia!) The rest of us are left to deduce countless interpretations for this upcoming venue: of the East, west meets east, rising of the Lower East Side, sun rising in the east… yadda, yadda, yadda. The mystery will be unveiled this coming May and we hope that the scene will be better than the branding.