Dillon Francis, Diplo, Martin Garrix, Skrillex, Lil' Jon and TJR- what do they all have in common? Besides thousands of fans, chart-topping hits, and overflowing bank accounts, they also rock the #FREELIFE jersey.
All summer long we've watched as these headlining acts have popped bottles, dropped beats, and made it rain in their #FREELIFE jerseys, making us wonder how we can squad up with the same tee. Up until now, the #FREELIFE jersey has only been spotted on the trend setting elite, but thats about to change.
Created by LA production duo Bixel Boys, the #FREELIFE brand is an ode to their life's mantra that means staying true to oneself no matter what. Wanting to create an item that was earned not bought, the boys printed a limited run of 50 copies of the #FREELIFE jersey. Thanks to some heavy DJ promo in front of raucous crowds, and Skrillex rocking it front row at the Alexander Wang show during fashion week, the Bixel Boys found their #FREELIFE jersey in massive demand.
(Oh hey, Jeremy Scott)
Now they're printing another run of the jersey that they'll be putting for sale with 100% of the proceeds going to non-profit Camp Kesem. Camp Kesem is a student-run summer camp that provides a free week of camp to kids whose parents have been diagnosed with cancer. The organization teaches kids life lessons, and supports them on their journey beyond the camp.
Teaming up for a campaign with Thunderclap
, The Bixel Boys (pictured above) are running an awareness campaign via social media to hype the charity before jersey sales go live. Once the campaign ends on October 7, you'll be able to purchase you very own #FREELIFE jersey on the Bixel Boys website
while supplies last.
Another DJ trying their hand in the fashion world is legendary UK producer Radio Slave (pictured below). With an extensive two decade spanning career, Radio Slave is stepping into the fashion space with his project 'Electric Uniform.'
Launched last June, 'Electric Uniform' is a line of exclusive tees they're dubbing "football-meets-club-culture." Past brand reps include Loco Dice, Nina Kraviz, Chris Liebing, Diplo, and more. Now with a new school year upon us, they've recruited a new class of inductees.
This year, Modeselektor, Sven Väth, Luciano, DJ Koze, Ellen Allien, and Acid Jesus all suit up for an exclusive run of the 'Electric Uniform.' Even better, of each t-shirt sold, a five euro donation will be made to Kreuzberg project "Outreach" that sponsors sporting events for children in Berlin, Germany.
"With Electric Uniform I wanted to take this iconic piece of clothing and give people the opportunity to support their favorite DJ as a sport fan would their team," says Radio Slaves' Matt Edwards
If you're ready to step out in your own DJ garb, and support a good cause, head over to the 'Electric Uniform' websiteto score your own limited edition DJ jersey.