French DJ and producer Bob Sinclar is picking up rave reviews for his new album, Africanism III
. He combines African rhythms and dance beats, plus appearances by luminaries like Ladysmith Black Mambazo, to create a truly global mix CD. We caught up with Bob for a quick chat.
What's your take on the state of clubland?
I think there are some amazing clubs all around the world and some amazing DJs. I think people are getting more and more into really good, musical, club music. I take my energy from the club patrons, so the more they are into it, the more I'm into it.
Who's the target audience for Africanism III?
People who like African music, club music or a fusion of both. People who appreciate fresh and new sounds. It's an album for everybody. At first the concept was to fuse African music with club music for clubbers, dancefloors, but at the end of the day, everybody can be touched by this kind of tribal music.
What led you to find and use world music influences?
All of my music is based on the rhythms in black music. I must feel it in my heart and soul to be inspired and then to go on and make my own music.
What advice do you have for up-and-coming producers and DJs?
Work, work, work! I've built my career over 15 years of hard work.
Africanism III is out on Yellow/Tommy Boy now.