What to Prepare for/Expect at Miami Music Week

by Clubplanet
02.23.2012


#WMC. #WinterMusicConference. #MiamiMusicWeek. #Conference. #Ultra. No matter how you hashtag it, the essence of such a legendary experience comes with as many flavors and options as it does ways to describe it. The thing is, no matter who you talk to, if they’ve been to Miami in March to experience America’s most significant week in EDM, their stories always seem to abruptly end when the raconteur of the experience stops mid-sentence, pauses and says, “Actually, you just have to be there. I can’t possibly explain it to you unless you’ve lived it.”

One of the most enticing attributes to Miami Music Week, is that every single story for every single attendee is going to be different. The options and varieties of EDM that present themselves are as endless and vast as the list of countries that attendees travel from just to be there. The key is to have a plan without having a plan at all, and to always leave yourself open to the possibility that you might end up so far away from your original intention that when asked about the artist you came to see in the first place, you may end up pausing and saying, “Actually… you just had to be there.”
 
With that in mind, here are a few helpful hints that I’ve discovered to make the most out of your experience.

First and foremost, bring as much money as you possibly can – Take out a loan, pawn your car, do whatever you can to raise that number in your bank account  because this is going to be one of the most expensive experiences of your life. First off, you are in Miami, one of the most expensive nightlife scenes in the country. During the week of MMC, everything in the city is on premium and not one single vendor, restaurant, porter, or street magician minds taking that money off of your hands as fast as you can say, “charge it.” Also, keep in mind that this is a collection of the world’s greatest EDM performers playing in places (most of the time) the size of your local nightclub. It isn’t unheard of for events to charge upwards of $150 to $500 a ticket to get in to some of the top-billed shows, depending on the venue.

Pro-Tip: Get there early.
Most of the larger clubs (Space, LIV, etc.) raise prices as the night goes on, and unless you want one night out to cost more than your plane ticket, get there when the place opens, especially if you don’t have a ticket. Which brings me to…


Book in advance if you possibly can. If the entire reason you trekked to Miami for Conference was the fact that deadmau5 is playing at Nikki Beach, than make sure that you purchase that ticket the day that the event was announced. These events will sell out way before the morning of the show, just like the hotel rooms, plane tickets, conference events, pool parties, beach parties, hotel parties, and even Ultra itself.

Pro-Tip: Get your tickets at the Wantickets.com store. This is especially important if you happen to be attending MMC by yourself. This is the perfect place to meet new friends and potential hookups that are into the same music you are.


Don’t plan every single minute. Although it is a great idea to have benchmark experiences to attend during the week, DO NOT, I repeat, DO NOT plan every single minute of every single day. The most amazing things happen spontaneously during Miami Music Conference. You never know when you might run into a guy who knows a go who can get you in VIP at the private Skrillex party at the W Hotel on the beach. Be willing to bend a little bit and throw caution to the wind. Most of the time this is going to end in a story that you won’t even be able to describe to anyone, even if they ask, and even if you have photos.

Pro-Tip: Actually, don’t take pictures. You’ll be better off without them. Memorize the concept of “plausible deniability.”



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