The Roxbury has returned to Hollywood and is unlike anything LA partygoers have ever experienced...
"The new Roxbury, which officially opened Jan. 14, is different indeed.
The club's stellar design screams "club," yet sensual touches sprinkled throughout the 5,000-square-foot space by designer Gulla Jonsdottir soften the industrial feel. Faux-leather black roses cover walls; circular booths face a circular bar with rotating leaf-like steel structures above bartender stations. Neon cursive script lines the sides of the bar (one is a line from "Love Sonnet XVII" by Pablo Neruda), while Beatles song lyrics adorn the inside of see-through circular plastic-and-glass tables (meant to be danced upon by tipsy twentysomethings).
I-beams jut out from the ceiling alongside exposed air ducts. The result of Jonsdottir's build-out looks early 1990s, when the original Roxbury was at its zenith, yet the bar still feels contemporary.
On the night of Jan. 14, it was a bit like the glory days. Britney Spears took in the scene from her mezzanine-level perch while Paris Hilton held court nearby. Kobe Bryant was in the house for a New Year's Eve event, and Reggie Bush was there last week." - courtesy of LA TIMES.