The Rivera - Beer? Check. Newspapers? Check. The Rivera, at 225 231 W 4Th Street, offers your usual selection of imports, domestics, and so on. Craaaaazy, out-of-control entertainment? Ummmm… Not so much. Your odds of meeting "the one" here are approximate to what you’d find on a desert island (less, when you consider "Lost"), but your odds of finding a six-pack are damn near 100%.