Pure Food & Wine - It has charming service, beautiful ambiance, posh décor, and a celebrity clientele. Just kidding. Forget all that. Pure Food & Wine is your run-of-the-mill deli, so don’t count on much more than accurate change and maybe, if you’re lucky, some good directions from the guy at the cash register. All in all, it’s a good spot at 54 Irving Place to get the "important" things in life (i.e. beer and cigarettes.)