Facebook Etiquette for Club Promoters

by Marcos Colón
11.03.2011


Remember the early days of Facebook? You would scour the network to find old friends, meet new ones, and share pictures and your "status" with the world. Then…promoters caught on. They realized the immense potential of this social media tool and how it would benefit their events. Fast forward a few years and your Inbox is full of invites, your iPhone's blowing up with Facebook notifications from random "Friends," and you're starting to hate the network you once loved. Here's the thing - promoters actually mean well, but 75-90% of the time they don't know how annoying they are. With all of this in mind, we've created a guide for Facebook Promoter Etiquette. Take notes…for the love of God take notes!

Don't Send Blind Invites
Whenever you're looking to add new people to your network of parties, try having somewhat of an "in," rather than blindly inviting everyone and their mother. If you're a solid promoter, you'll understand this, and start cultivating a crowd that would fit well with your party, and what you're going for as far as producing a solid atmosphere. You don't want to be known as the guy that plays the numbers game. You'll be stuck promoting crap venues for a very long time.

Don't Tag Friends on Your Flyer
If you're a promoter, everyone expects you to post your flyer on your wall, and on the page of the event, but if you really want to piss folks off, try tagging them to the flyer. Everyone gets excited once they get a notification stating that someone tagged them to a picture - "Was it of last night's party?"…."The family get-together?" Nope, it's some half-naked chick covering her ta-tas with two bottles of Grey Goose.

Create a Separate Account
Business is business, so try creating an account specifically for promoting your events. Lets say you finally build that empire of thousands of Facebook followers that anxiously await your posts - chances are you won't be promoting for the rest of your life, so if you'd like to have your profile return to somewhat normalcy, you'll want to separate work from play. You really wouldn't like receiving questions from 19-year-olds about getting in the club years after you're out of the game.

Don't FB Chat with a Mass Message
We know that technology has made it extremely easy to cut and paste messages, but if you're feeling ambitious enough to FB Chat everyone on your friend's list with the same message about your 2 for 1 bottle specials tonight, they're going to hate you. Figure out who's really interested in attending the event, and hone in on them. Chances are they'll bring friends, who in turn will bring another batch of friends. Believe it or not, most people know when you're mass-messaging, emailing, and texting, and they won't appreciate the fact that they don't get a personal message from you.


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