…And from the looks of it, so do 75% of the people who come to “watch” the opening day polo match in the Hamptons. Mercedes-Benz, the main sponsor, creates an open-air car showroom on the lawn displaying their latest models. Yes, Polo is a sport for the rich (the horses are expensive), for those who’ve made it, for those who have arrived, and frankly, for those who can easily afford a new Mercedes. This year, because Ralph Lauren and his famous polo logo were also sponsors, a Polo Store was set up outdoors under a small tent for everyone to shop while ostensibly “watching” the polo match. A great idea, since a towel—with or without a polo player on it—is what everyone needed in the 100-degree sun. If the organizers wanted to increase the actual viewership of the sport, they would move the match from 4-6 p.m. to 6-8 p.m. so that everyone could watch comfortably without sweating in the sun. Or, they could air condition the tent.
While the horses are beautiful, the players handsome, and the field immaculate, if you really want people to watch the sport during the extreme heat, cool the tent! Certainly Mercedes-Benz could find an air conditioner sponsor. Once the tent was cool, people might have the patience to try and find the tiny little ball the horsemen are whacking across the field with their mallets, attempting to score a goal. Until then, I’ll admire the models, enjoy the free drinks and hors d’oeuvres, try and spot celebrities, and catch up on the latest gossip—just like everyone else! I mean, really, what’s more fun, seeing hot reality TV star Kim Kardashian in person, or trying to follow that little white ball somewhere on the opposite side of the field? Big boobs or little white ball? Tough choice.
Life at best is short. PARTY TILL YOU DIE!
-Sir Ivan aka Peaceman
“The Party King of the World”
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