In a world where climbing up the status hierarchy depends primarily on who you know rather than what you know, it comes to little surprise why every partygoer craves to have a promoters phone number at hand. Club promoters, whether independently contracted by a venue or employed by a promotions firm, simply set out to up the attendee rate of a nightclub; in turn, they are compensated with PPH (pay per head) and/or on-the-house bottle service.
In order to create a more productive communication between promoters and their partygoers, we have compiled a short list of dos and don’ts.
Do: treat your clientele as VIP
Don’t: acquire a superiority complex
Although it would be in anyone’s nature to tend to their friends first, make sure to expand your reach to more than just that of your close circle of friends. Personalize your communication with each individual so that they may feel that you are genuinely interested in them and not just trying to make a quick buck. Business can only get better for you when you approach every situation with a chill vibe, as thinking that you are above and beyond others will get you nowhere fast.
When debating who to let in, as if it’s impossible to assist every individual, be sure to set a standard; pay close attention to those that are trendy and look the part you are trying to achieve, as you would want to garner a reputation for having well-dressed attendees—trust me, this is critical. Also, acknowledge every individual who approaches you. Do not just stand there and pretend like no one is talking to you; this will only harm your reputation. A simple response stating— although unfortunate, you can’t help them right now— will suffice.
Do: market yourself
Don’t: rely solely upon word of mouth
Working in an industry where one day you’re hot and the next you’re not, it’s imperative to brand yourself and create a reputation for promoting the hottest gigs in town. So, begin with the implementation of a strong social media push, using Facebook and Twitter as your major sources of representation. This stands as an easy, free-of-cost advertising platform for your events.
There, fans will be able to interact with one another and thus gain you recognition. Having done that, a photographer is a must-have at every event. Documented photographs of a great night out, not only allure crowds, but gives inquirers a taste of what a party hosted by you is like. Also, start a newsletter where you can broadcast flyers to your followers; since flyers are primarily visual objects, be sure to include images that will entice the eye.
Do: focus on LADIES (the more the better)
Don’t: send mass text messages with a list of qualifications
Let’s face it: Women, beautiful women that is, are the key for any man to get into a nightclub. Although unfortunate for some, we live in a society where beauty is of utmost importance. But not to worry because yes, unattractive people will have to wait a bit longer to gain access to a venue, but on a brighter note, looks eventually fade; having said that, a great level of respect should be maintained at all times.
Polish up the way you communicate with your audience. If you chose to send out a mass text, be sure to be friendly for you depend on such individuals for payment. Focus all your attention on attracting women to your party, as men will tend to follow wherever there is a majority crowd of ladies.
Do: dress sharply to the event.
Don’t: dress like a pimp.
The best thing to do as a promoter is to look sharp at the event. Remember to let your outfit represent the establishment properly, but at no means necessary should you don an outfit that makes you look anything remotely like Liberace. Yes you do have a lot of pull at a nightclub, but the last thing that a guest wants to see if a promoter that dresses like a clown inviting him to a club.
Stick with darker colors, nothing that makes you look like a neon sign please, and also…take notes because this one’s important….for the love of God please keep the color inside of your coat (we shouldn’t even have to go into this).
