In a little over a week, H&M is going to become the new go-to place for all your Jimmy Choo needs. I know that this is probably the most amazing news that you’ve heard in a while, but try to contain yourself.
On Nov. 14, lines are going to be wrapped around the corners of five Manhattan locations. H&M has prepared an entrance policy that will prevent chaos. It was created to make you feel like you’re on the VIP line for your favorite nightclub.
The first 160 people in line will receive a bracelet. With your bracelet, you will be told a specific time to shop. The bracelet is only needed for customers shopping for women’s shoes, bags and accessories. After two hours, the collection will be open to everyone and the bracelets will no longer be necessary. To prevent merchandise being sold out, each person is only allowed to buy one of each item.
The stores that will be housing this line are as follows:
1328 Broadway (between 34th and 35th)
150 E. 86th Street (between Lexington and Third)
435 Seventh Avenue (between 34th and 35th)
640 Fifth Avenue (between 51st and 52nd)
713 Lexington Avenue (between 57th and 58th)
Be sure to get your credit cards ready for a fashion event that you don’t want to miss.