Memorial Day Weekend marks the beginning of summer and unleashes the fashion faux-pas of wearing white, but for our fellow New Yorkers, it means the beginning of a serious season of partying in the Hamptons. For 2009, Dune has teamed with Unilever, owner of AXE, to bring you Southampton’s first branded nightclub venture; now, the former will be known as AXE Lounge at Dune.
Axe will pay Dune for the space, but not the promotion. AXE will not share any revenue from the club, either. The team effort is modeled after a typical brand sponsorship, but for an entire season, rather than one night. AXE Lounge will feature a sponsored DJ booth with guest appearances, branded menus and valet tickets, AXE themed drinks and products in the men’s and women’s bathrooms.
