Spotted: Art In The Streets by Gregory Siff

Spotted: Art In The Streets by Gregory Siff

by Danielle Desmond
07.31.2014

The other day I was let out of the F train stop on 16th St. and 6th ave. Upon walking up the next couple of blocks, I saw this really awesome wall of words like "Promise," "Experience," "Home," "Confidence," etc. accompanied by a drawing depicting the word on some otherwise typical NYC scaffolding. Naturally, I took a picture of it and planned to look it up when I got home. So if you find yourself in Chelsea, or shopping around the area, take a minute out of your day to stop and gawk at the 80-foot mural on Sixth Avenue between 17th and 18th Streets. 

Gregory Siff has been making a name for himself in the Los Angeles street art scene for the past couple of years. Siff is a Brooklyn-born artist whose work blurs the line between pop art and abstract expressionism. Street artists like Banksy, Frank Shepard Fairey, and Invader have transformed Street art into something more than just graffiti, spray paint, and writings on a wall. Street art has become part of contemporary artwork, created in a public space. There used to be so much more of it in NYC, but there are some rad paintings in Brooklyn, especially the Bushwick area. It's really quite amazing to catch someone painting live, using the neighborhood as a canvas.  

“I’m an artist who happens to get a kick out of going to the street and leaving something beautiful there," said Siff. "I never said I’m a street artist or a fine artist. I’m an artist. If I don’t have the money for canvases, then I’m going to paint on a jar of vitamins and that will be my art.”

COFFEED is a NYC-based specialty coffee company and locally-sourced café who 
donates a significant percentage of their gross revenue to local charities. New York's oldest and largest community support service, The New York Foundling has partnered with COFFEED and brought Siff in to paint a 12 x 80-foot mural at The Foundling's headquarters at 590 6th Avenue at 17th Street. The Foundling's building will soon house COFFEED's first location in Manhattan. The new shop will employee kids who are under the Foundling’s care. All of the words and images on the mural were inspired by things said by the children under the Foundling's care.  

Siff has worked on many projects for charitable causes, often donating and auctioning off his work to help numerous charities. Not only has he completed exhibits in NY and LA, but also London, Italy, Dublin and Vancouver. Siff's work has been featured in the Whitney museum and the Museum of Modern Art PS1 in NY. His accomplishments in LA are endless and where Siff's career really blossomed. His paintings have been featured in The Standard Hotel (LA), Urban Outfitters, the Deitch Projects Art Parades and has appeared in The Los Angeles Times, Interview Magazine, Flaunt, Complex, Paper, and Glamour just to name a few. 

“I like taking the complex things in life, like heartbreak, highs, lows, death, love, fate, destiny, work and putting them through my mind and delivering them back the way I deal with it,” Siff said. 





See more of Siff's projects: 
Instagram: @gregorysiff
Facebook: http://facebook.com/gregorysiffone


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