There was a huge announcement out of L.A. today as the team from HARD released the details about this year's HARD Summer event, L.A.'s largest electronic dance music festival.
The seventh annual installment of their two-day event will take place on Saturday 2nd and Sunday 3rd August, promising that the weekend event will be "harder, groovier, hotter, wilder, bolder, and bigger." That wasn't the only exciting news from the camp. The announcement of the new home of Whittier Narrows Recreation Area in South El Monte which will house the sell out event--which saw 70,000 attendees last year--has made quite the stir on social media.
Having seen Los Angeles State Historic Park as the base for previous HARD events, the decision to move was made after the park is was closed as part of an $18 million dollar funding to renovate the 32-acre facility. With Whittier being around 14 miles outside the usual L.A. location, there have been more that a few disgruntled fans who are sad to see the event move from the picturesque backdrop of Downtown L.A. as well as the fact that Los Angeles has lost yet another dance music event.
In a statement from HARD CEO Gary Richards, he said of the new venue, "It's such a great park with more room to do things that have not been possible for HARD in the past,"
And if you are part of the EDM-rumormill and like a good gossip, the Facebook post from Insomniac's CEO, Pasquale Rotella at midnight last night telling of the decision to stop all events at San Manuel Amphitheater sent dance music fans into overdrive as they prepared to say goodbye to the home of Beyond, Nocturnal, and Escape from Wonderland events. He said of the move, "it's a beautiful location, it's clear that it can not handle our larger Insomniac festivals right now." He then added a cryptic message of "an exciting announcement about our brother festival, HARD Summer today."
Will we see a joint event from both HARD and Insomniac or was Pasquale just giving the HARD team a nod of his head? We'll find out soon enough so stay tuned...
Check out the HARD teaser video below.
Image: Brian C Janes