The SFX Dance Dusic Take Over Continues As They Aquire Germany's i-Motion
by Mikey Lavery
It seems like the SFX take over of all things electronic dance music is showing no signs of stopping, as the world's largest producer of live events and entertainment announced that it has acquired i-Motion GMBH, Germany's leading electronic dance music promoter. the team behind some of Europe's biggest and longest running dance music events, such as Nature One, Mayday and Ruhr-in-Love and now, with SFX's acquisition, they can only get bigger.
Speaking about the move, Robert F.X. Sillerman, Chairman and CEO of SFX said, "i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe's biggest country and is a portal to the fast-growing EMC markets of Continental Europe."
He continued, "It gives us an incredible base with Nature One, Mayday and Ruhr-in-Love and affords us a promoter-platform to build other SFX brands throughout the entire European continent. Oliver Vordemvenne (CEO of i-Motion) and his team have contributed deeply to the overall growth of electronic music over the last two decades and we are proud to have them as part of the SFX family."
And it was all smiles from the i-Motion camp as well as Oliver Vordemvenne spoke of his delight at having SFX on board, "After almost 20 years as a part of the scene, it is the logical next step and is a great opportunity for our company. The electronic music culture has always been ahead of the curve, and to combine it with the digital world is a smart move into the future."
So what's next for SFX? They've made it quite clear that they are showing now signs of stopping in their quest to acquire the world's leading dance music companies so who will be next on their radar?
All we know is that if we were all playing a game of Monopoly, they'd be the clear winner!
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